How do you keep DIY plank searches from spending?

Search-term mining shows those queries and negative keywords keep how-to and leftover-product traffic out of the account.

Can you tell which leads became estimates?

Yes. Offline and call conversion uploads feed qualified estimates back into Google Ads so bidding favors the terms that produce them.

What plan fits a single showroom?

Pro for one ad account, weekly. Max for daily work on a heavier account.

Do you manage Merchant Center for flooring products?

Yes, when Shopping or Performance Max is in play. Feed health, product updates and a fetch on demand sit under the same AI manager as the ads.

All industries

Home Services & Contractors

You sell installed floors, not a cart of leftover planks.

Local targeting, product-line negatives and call tracking so flooring spend lands on estimates you can actually run.

AdvisorPPC is a team of AI managers that run paid search for flooring companies. They protect the install radius, cut DIY product queries and ask before every write.

Start my account review

A worked example

What could one improvement be worth?

See the assumptions, then use your own numbers. These examples explain contribution, not take-home earnings or an expected result from AdvisorPPC.

A hypothetical lead-generation scenario showing why qualified outcomes matter more than raw enquiry volume.

What’s in this video

0:00More leads. Same revenue?
0:6.542Name every stage
0:14.917Measure the journey
0:22.167Check suspect clicks
0:30.625A hypothetical upside
0:38.333Review before changing

Full transcript

AdvisorPPC helps reveal why more enquiries do not always mean more profitable jobs.

Separate enquiries, qualified opportunities, won jobs, and contribution before judging campaign quality.

TrackPPC measures acquisition context and later outcomes when the implemented event path supports them.

Shield surfaces suspect-click evidence, helping teams investigate traffic quality without labeling every poor lead fraud.

Assume five additional wins at four hundred dollars contribution each: two thousand before extra costs.

Use your own numbers. Start your AdvisorPPC account review, and choose your next change with evidence.

Start my account review

Is this the right fit for flooring companies?

A recurring review works best when you have a clear customer brief, capacity to serve new business and someone responsible for checking lead quality. Agree on what a valuable enquiry or purchase means before increasing acquisition spend.

Bring one account and one recurring problem.

LVP sample and how-to-install queries look like estimate requests until they do not. Start the review there. Compare the campaign finding with your own sales or booking records, then choose a specific change for approval.

Measure qualified outcomes and the cost to serve them over your actual sales cycle. Track review time and approval turnaround separately so useful automation is visible even before revenue matures.

Discuss your account and workflow

What is getting in the way

LVP sample and how-to-install queries look like estimate requests until they do not.

Ads promote a category you stopped installing last year.

Showroom traffic and in-home estimate traffic get measured as if they were the same thing.

How your AI manager handles it

Product lines you install, only

Search-term mining and negatives keep categories you do not install from spending, and brand lists keep the lines you do carry honest.

Estimates become the conversion

Call and offline conversion uploads tell the account which form fills became in-home estimates, so bidding follows booked visits.

The radius matches the installer

Location targeting and proximity modifiers keep ads inside the area your installers actually cover.

Plans that fit this niche

Small businesses usually start on Pro. Multi-location operators and agencies move to Agency. Published plans activate instantly. Enterprise is quote only.

Compare every plan

FAQ

Direct answers first, the way answer engines quote them.

Yes. AI managers run flooring accounts with local targeting, product-line negatives and conversion uploads aimed at estimates and installs.