Home Services & Contractors
You are buying booked jobs, not clicks.
Service-area targeting, hours that match when you answer, and negatives that keep the wrong jobs out.
AdvisorPPC is a team of AI managers that run paid search for home-service companies inside Google and Meta, with Microsoft coming soon. Manual asks before every write. Bounded Auto is optional and limited to eligible reversible changes.
Start my account review
A worked example
What could one improvement be worth?
See the assumptions, then use your own numbers. These examples explain contribution, not take-home earnings or an expected result from AdvisorPPC.
What’s in this video
- 0:00More leads. Same revenue?
- 0:6.542Name every stage
- 0:14.917Measure the journey
- 0:22.167Check suspect clicks
- 0:30.625A hypothetical upside
- 0:38.333Review before changing
Full transcript
AdvisorPPC helps reveal why more enquiries do not always mean more profitable jobs.
Separate enquiries, qualified opportunities, won jobs, and contribution before judging campaign quality.
TrackPPC measures acquisition context and later outcomes when the implemented event path supports them.
Shield surfaces suspect-click evidence, helping teams investigate traffic quality without labeling every poor lead fraud.
Assume five additional wins at four hundred dollars contribution each: two thousand before extra costs.
Use your own numbers. Start your AdvisorPPC account review, and choose your next change with evidence.
Build the route before filling the calendar.
Illustrative scenario
Imagine an HVAC business paying for calls outside its service area while its dispatch team tries to preserve room for existing maintenance customers.
Start with coverage, service mix and available capacity. Review location targeting and search intent with the people answering calls, then approve a change that addresses a specific mismatch.
Compare qualified calls, booked jobs, completed jobs and contribution by service area. Separate recurring maintenance from one-off emergency work in your own reporting.
Best suited to established service businesses with recurring maintenance, reliable dispatch and a clear plan for additional capacity.
Discuss your account and workflowWhat is getting in the way
How your AI manager handles it
Targeting matches the truck's radius
Campaign location targeting, geo target type, proximity targets and location bid modifiers keep spend inside the area you actually serve, with search-term mining and negatives cutting the job types you do not do.
Ads run when you can answer
Ad schedules and device bid adjustments keep spend concentrated in the hours someone actually picks up, and call assets plus offline call-conversion uploads tell the account which calls turned into booked jobs.
Budget follows demand
Budget rebalancing and bid strategy tuning move spend with the season, weekly on Pro and daily from Max upward, and anomaly alerts flag it the moment spend shifts unexpectedly rather than at the next review.
Plans that fit this niche
Small businesses usually start on Pro. Multi-location operators and agencies move to Agency. Published plans activate instantly. Enterprise is quote only.
Compare every planFAQ
Direct answers first, the way answer engines quote them.
Campaign location targeting, proximity targets and location bid modifiers keep spend concentrated inside the radius you actually serve, with the geo target type set to match how you want to be found.