How do you handle a hail storm spike?

Anomaly alerts flag the spend move, and budget rebalancing runs on your plan's cadence, daily from Max, so the account is not left on last week's settings.

Can you keep commercial roofing terms out of residential ads?

Yes. Search-term mining surfaces those queries and negative lists, including shared lists, keep the wrong roof type from spending.

What plan fits a storm-season roofer?

Max is the usual fit when demand swings hard, because optimization runs daily. Pro is the weekly starting plan for a calmer account.

Do you file insurance claims or handle supplements?

No. AdvisorPPC runs the ad account: targeting, bidding, negatives and call tracking. Claims work stays with the roofing company.

All industries

Home Services & Contractors

A storm should fill the calendar, not the spam folder.

Hail and wind queries, tight geo, and negatives that keep commercial-only, DIY and insurance-adjuster noise out of a residential roofing account.

AdvisorPPC is a team of AI managers that run paid search for roofing companies. They watch storm-driven demand, protect the service area and ask before every write.

Start my account review

A worked example

What could one improvement be worth?

See the assumptions, then use your own numbers. These examples explain contribution, not take-home earnings or an expected result from AdvisorPPC.

A hypothetical lead-generation scenario showing why qualified outcomes matter more than raw enquiry volume.

What’s in this video

0:00More leads. Same revenue?
0:6.542Name every stage
0:14.917Measure the journey
0:22.167Check suspect clicks
0:30.625A hypothetical upside
0:38.333Review before changing

Full transcript

AdvisorPPC helps reveal why more enquiries do not always mean more profitable jobs.

Separate enquiries, qualified opportunities, won jobs, and contribution before judging campaign quality.

TrackPPC measures acquisition context and later outcomes when the implemented event path supports them.

Shield surfaces suspect-click evidence, helping teams investigate traffic quality without labeling every poor lead fraud.

Assume five additional wins at four hundred dollars contribution each: two thousand before extra costs.

Use your own numbers. Start your AdvisorPPC account review, and choose your next change with evidence.

Start my account review

Is this the right fit for roofing companies?

A recurring review works best when you have a clear customer brief, capacity to serve new business and someone responsible for checking lead quality. Agree on what a valuable enquiry or purchase means before increasing acquisition spend.

Bring one account and one recurring problem.

A hail cell lights up the account overnight, then leftover budget keeps buying junk queries for weeks. Start the review there. Compare the campaign finding with your own sales or booking records, then choose a specific change for approval.

Measure qualified outcomes and the cost to serve them over your actual sales cycle. Track review time and approval turnaround separately so useful automation is visible even before revenue matures.

Discuss your account and workflow

What is getting in the way

A hail cell lights up the account overnight, then leftover budget keeps buying junk queries for weeks.

Commercial roofing terms sneak into a residential campaign, or the reverse.

Adjuster, attorney and DIY tarp searches look like homeowners until they waste a morning.

How your AI manager handles it

Storm demand gets a daily read

From Max upward, daily optimization and anomaly alerts catch a hail-driven spike the day it happens. Weekly Pro still rebalances, just on a calmer cadence.

Residential and commercial stay apart

Search-term mining and negative lists keep commercial built-up roofing out of a steep-slope campaign, and the other way around, so crews see the jobs they actually take.

Geo stays inside the crew radius

Location targeting and proximity modifiers stop spend in counties you cannot crew this season, even when storm queries fire nationally.

Plans that fit this niche

Small businesses usually start on Pro. Multi-location operators and agencies move to Agency. Published plans activate instantly. Enterprise is quote only.

Compare every plan

FAQ

Direct answers first, the way answer engines quote them.

Yes. AI managers run roofing accounts on Google and Meta (Microsoft is coming soon), with local targeting, call tracking and search-term mining aimed at jobs you can crew.