How do you keep DIY and job seekers out of HVAC campaigns?

Search-term mining surfaces those queries by the exact terms that triggered them, then negative keywords, including shared lists, keep that traffic out going forward.

Will ads only show in the cities we service?

Yes, campaign location targeting, proximity targets and location bid modifiers keep spend inside the radius your trucks actually cover.

What plan fits a single-location HVAC shop?

Pro is the usual starting plan for one ad account on one platform, with weekly optimization. Move to Max when you want daily work or a heavier account.

What plan fits a multi-location HVAC group?

Agency. Pro and Max manage one ad account at a time. Agency includes 11 ad accounts across the locations you run. Extra ad accounts can be added. Enterprise is quote only.

All industries

Home Services & Contractors

Heat waves and cold snaps should raise booked jobs, not wasted spend.

Service-area targeting, weather-aware pacing and negatives that keep DIY, jobs and the wrong system types out of the account.

AdvisorPPC is a team of AI managers that run Google and Meta ads for HVAC companies, with Microsoft coming soon. They mine search terms, protect the service area and ask before every write to the account.

Start my account review

A worked example

What could one improvement be worth?

See the assumptions, then use your own numbers. These examples explain contribution, not take-home earnings or an expected result from AdvisorPPC.

A hypothetical lead-generation scenario showing why qualified outcomes matter more than raw enquiry volume.

What’s in this video

0:00More leads. Same revenue?
0:6.542Name every stage
0:14.917Measure the journey
0:22.167Check suspect clicks
0:30.625A hypothetical upside
0:38.333Review before changing

Full transcript

AdvisorPPC helps reveal why more enquiries do not always mean more profitable jobs.

Separate enquiries, qualified opportunities, won jobs, and contribution before judging campaign quality.

TrackPPC measures acquisition context and later outcomes when the implemented event path supports them.

Shield surfaces suspect-click evidence, helping teams investigate traffic quality without labeling every poor lead fraud.

Assume five additional wins at four hundred dollars contribution each: two thousand before extra costs.

Use your own numbers. Start your AdvisorPPC account review, and choose your next change with evidence.

Start my account review

Is this the right fit for HVAC companies?

A recurring review works best when you have a clear customer brief, capacity to serve new business and someone responsible for checking lead quality. Agree on what a valuable enquiry or purchase means before increasing acquisition spend.

Bring one account and one recurring problem.

Searches for window units, DIY refrigerant and job listings burn the same budget as a furnace replacement. Start the review there. Compare the campaign finding with your own sales or booking records, then choose a specific change for approval.

Measure qualified outcomes and the cost to serve them over your actual sales cycle. Track review time and approval turnaround separately so useful automation is visible even before revenue matures.

Discuss your account and workflow

What is getting in the way

Searches for window units, DIY refrigerant and job listings burn the same budget as a furnace replacement.

After-hours emergency ads ring a phone nobody answers, then the lead calls the next company on the page.

A heat wave triples demand for a week, then spend keeps running at that pace into a quiet stretch.

How your AI manager handles it

Wrong HVAC intent gets excluded

Search-term mining and account-level negatives cut window-unit, DIY, training and job-seeker traffic, so the budget stays on repair, replace and install queries you actually take.

Dispatch hours drive the schedule

Ad schedules and call assets concentrate spend in the hours a dispatcher is on the line. Offline call-conversion uploads tell the account which rings became booked tickets.

Budget moves with the weather, on a cadence

Budget rebalancing runs weekly on Pro and daily from Max upward. Anomaly alerts flag a spend spike the same day a heat wave hits, instead of at the next monthly review.

Plans that fit this niche

Small businesses usually start on Pro. Multi-location operators and agencies move to Agency. Published plans activate instantly. Enterprise is quote only.

Compare every plan

FAQ

Direct answers first, the way answer engines quote them.

Yes. AI managers run Search, Performance Max and Meta for HVAC accounts, with location targeting, call tracking and negatives tuned to the jobs you actually take.